studi kasus "BUICK MENUNTUT PARA PELANGGAN"

                     

              

kali ini saya akan menganalisa studi kasus sebagai tambahan nilai tugas kuliah yang saya jalani sebagai berikut
 Dalam kasus buick menuntut para pelanggan yang disusun oleh carol hisey yang bereferensikan :
1. james fanigan "whit little room,GM turns it self around." los angeles times, 4 februari 1996 hlm,D1
2. steve gelsi, "GM looks to consilidate buick." Brandweek,11 maret 196 hlm .8 

terdapat 3 pertanyaan terhadap kasus tersebut

1. sebutkan masalah yang dihadapi buick pada tahun 1980-an.!
2. bahaslah konsep-konsep konsumen dari bab ini yang berlaku pada kasus !
3. lakukanlah analisi aplikasi manajerial dari kasus,bahaslah strategi manajerial yang dikembangkan buick  dan bagaimana hubungannya dengan konsep konsumen yang diidentifikasiakasi.!

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